Keeping your community filled to capacity comes with many obstacles and challenges. By focusing on a few aspects in your control, high occupancy can be within reach. Those aspects are keeping a quality product, keeping convenient hours and keeping your marketing materials up to date.

   Keeping a Quality Product

• Walk the property often looking for maintenance issues.
• Greet residents by name when you see them, it is a sign of respect.
• Ask the residents questions about their needs and expectations
• Pick up trash while walking if residents and other team members see you do this they will follow your lead.

  Walking the property not only gets you out of the office but also puts you in the know of what’s going on around the community. You can head off potential problems before they start such as maintenance needs that aren’t reported.

  Keeping Convenient Office Hours

• Stay open late one night a week for residents to stop by
• Use your website as a 24-hour leasing office
• Post website address to office door when your out on property

Prospects can apply on-line
Resident can send maintenance requests through the website.

• Use the Service Request form as a delivery depot for your residents to get their personal packages.

If you cannot keep longer evening hours on occasion, be sure that everyone knows about your 24-hour leasing center website. Remember, your website is never closed.

   Keeping Current Marketing Materials

• Keep your floor plan descriptions and rental rate current
• Update your Resident Bulletin Board often
• Make sure the Resident Calendar is updated on a regular basis
• Change your specials and be creative about it

  Make sure your marketing materials are up to date and accurate. With your website you are able to update floor plan descriptions and rental rates. Your Apartment Toolbox ® enables you to do a lot more.