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"Do my prospects really look
for apartments online?"
That is the question of the day and the answer
is a resounding YES! Ellipse is busy these days
gathering information to help our clients be
more effective in leasing to qualified prospects
and holding on to them. The keys to bringing
them in and keeping them is follow up, follow
up, and follow up!! Failure to follow up on just
one Internet lead is like not answering your
phone. It happens more often than not and your
prospect will go elsewhere nine out of ten
times.
We must understand that our customers are going
to the Internet. According to the Jan/Feb
issue of Apartment Professional magazine,
last year, the Internet emerged as a leading
source used by apartment hunters.
"According to a Satisfacts study," the
article reads, "(the Internet) was second
only to drive by." That means that the
second most frequent way prospects look for
their new apartment is through the Internet. This
means that you should put the domain name of
your community on your signage for after hours
drive bys.
The Internet traffic to the Ellipse
portfolio alone is impressive. 5,855,576
visitors per year visit our portfolio of over
400 Websites. Prospects spend 341,575 hours per
year looking for our apartments online. 58,176
contacts came from our Websites. 5,855 leases
came from these contacts just this year!
How did your Website do? We would like to know!
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Your Ellipse Website featuring photos,
virtual tours and floor plans with monthly
rental rates is sure to bring better qualified
prospects to your office than a print
description. A Website is a 24-hour
leasing
center, open nights, weekends and holidays.
Often times, your prospects can even apply
online. With all of this information available
and the results will be a more qualified
prospect. Prospects
evaluate your apartment community online and
decide they like it long before they ever walk
through the door.
Feel free to
contact anyone at the Ellipse Group for a 2005 update to your Website. We offer:
• Flash
introductions
• Flash navigation
• Integration with
software such as
RealPage and AMSI
•
Contact
Tracking with
Tell-a-Friend
Postcards
•
Compliance Guardsm for Texas
tax-credit, bond or Section 8 Properties
... and much more.
Don't miss the wave!
See you next month. 
888-678-3869
/ 214-237-0199 www.ellipseinc.com
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