| 1.
Address the inquirer by name
A surprisingly large number
of responses arrive without addressing the
recipient by name.
2.
Answer their questions first
The inquirer writes to
you for a specific purpose – to get his or
her questions answered. Give the inquirer
the information she or he requests.
3. Ask for a phone number
and if you can contact them via phone
Get them on the phone if
at all possible. That way they are connected
to the voice of a "real person."
|
4.
Remind them they can apply online
Call our office to set
up this convenient service. Keep in mind not
all of your prospects live in town. 5.
Give them a call to action
These prospects
need a reason to choose you.
6.
Tell them who you are
It's
always nice to put a face with a name.
7.
Tell them when you can be reached in the office
When
introducing yourself, also tell them when you're
available. |
