Ever felt that like you just could not communicate with your designer? You provide what seem to be straight-forward instructions, but your designer just doesn't grasp the message you wish to send with your media?

While reading this article I could feel my face turn red in angst of what Ms Walkley must have experienced while working with Mr Thorne. Just imagine to her dismay the emotional trauma she must have gone through. On one hand, worried to tears about the safety of Missy while battling the cynicism of the ‘well experienced' designer.  

How often do we accept work presented simply based on the fact that we do not have the necessary tools to do it ourselves? Just because we have employed a team of consultants to handle our branded presence, does that mean they have ultimate control over our message, or should I say their message? Of course NOT! It is imperative to effective branding that the message presented via the experienced consultants match with those of the client's. For one group to supersede the others with the excuse ‘we know better' or, ‘the customer is always right' would negate the very essence of branding.

I, along with our team members certainly enjoyed this message this Tuesday morning, but hopefully the underlying message that it relays is heard, loud and clear. Next time, don't settle for what you're given, even if you have to leave work early to make a trip to the copiers.