Last week we had 11 Ellipse Team members in Las Vegas for The National Apartment Assocation's (NAA) annual conference. The topic this year was Knowledge is Power. I walked away from the sessions and panels with several great golden nuggets that myself, and others, shared via twitter during the conference. Also, If you haven't already seen it Lisa Benson, shared her take aways from her Management Serenity in Trouble Times panel.

Here are a few of the messages worth passing along:

Thursday

• Gen Z will spend 26 years of their life on line (Source: The Brand Bubble) - @mbrewer
• Wifi is the number one requested item from prospects and residents - Camden -@mbrewer
• If you don't adapt to the market, you'll slowly boil to death. -@10ants

Friday

• #1 Reason to come to NAA: learn how to eliminate butt crack syndrome from maintenance men! Dana Carvey -@TheEllipseCow
• Monthly surveys are an opportunity to vent privately rather than in public. Key is immediate response to issues. - @TDubner
• If you think adversely about delivering surveys to your consumer - get out of the customer service business." -@mbrewer
• does everyone know Google uses apartment ratings data? just search the name of one of your communities and see what comes up -@mbj
• find what works with your marketing and go do that - if print works use it -@mbrewer
• "We are the captains of the Titanic ... either we sail together or we all drown together. What's your team doing?"Jackie Ramstedt -@TheEllipseCow
• Wow - 54% turnover rate with leasing consultants. Eve Bradford -@TheEllipseCow
• Finding a specialty is a way of differentiating yourself - think emotionally compelling messages -@mbrewer
• "Do you offer an experience or a service?" Lisa Trosien -@mbj
• If you don't like change you will like irrelevance even less -@mbrewer
• stay ahead of the curve - read, watch trends, and craft your message around relevancy -@mbrewer
• 67% of renters will use a search engine to find an apartment -@mbrewer
• Please know what your communities are putting out there from collateral to email responses -@mbrewer
• Renters evaluate on: Reliability, Responsiveness, Assurance, Empathy, Tangibles. -@TheEllipseCow
• "Upper Management ... you need to get out on site regularly. Know what's happening." Lisa Trosien -@mbj
• Every resident should be a public relations person for your community! Anne Sadovsky -@TheEllipseCow
• "Real estate has cycles. Leadership does not." Russ Sandlin -@NAAEduConf
• There is a power in partnership: who can you share advertising with? -@TheEllipseCow
• 50% of residents would rather be communicated with via email (she also plugged Relate 24/7! with this stat). Anne Sadovsky -@TheEllipseCow
• You miss 100% of the shots you never take - try stuff - fail fast - reimagine -@mbrewer
• Do 3 things every single day to work towards your success/goals. -@TheEllipseCow
• Today, doing what you've always done will NOT get you what you once got. The climate has changed. Kate Good -@PropertyCentric
• Monday morning - Call your sites and have the Jerry McGuire "show me the MONEY" pump up call to your sites -@mbrewer
• People - Policy - Pride Points - 3 P's of driving NOI -@mbrewer
• Quantum Leadership - Flip the model upside down 1. Customers 2. Team 3. Leaders -@mbj
• Every moment you spend managing an employee's behavior is time your aren't spending strategically managing your business -@AptFinderNews
• When providing information be sure to know your audience and give them only what they need to know Chris Finetto (this applies to prospects & employees) -@TheEllipseCow
• collaboration is the new hierarchy -@mbrewer
• Are you effectively using the wealth of free information provided by industry experts and your vendors? Lisa Benson -@TheEllipseCow
• Empowerment without leadership is chaos. Russ Sandlin -@TheEllipseCow
• A good manager and team can be made great through the EFFECTIVE use of technology. David Lynd -@TheEllipseCow
• You need to work with service providers who are truly SERVICE providers. Chris Finetto -@TheEllipseCow
• 80% of how people feel about their company comes directly from their direct suporvisor, transparancy and communication are key -@pattydazzle
• US to add 75 million residents by 2030. Also will need 8.5 million new apartment units. -@kevintelfer
• We don't do enough to train, motivate & retain our good people - applies to employees in #mfi & residents. -@TheEllipseCow
• Boost Retention: 77 % say better customer service is needed to reduce turnover -@mflowers3767

Saturday

• "A realestate transaction is a social transaction."-@peteflint -@mbj
• "5 dos - listen, engage the audience, educate, network, learn from others" -@peteflint -@mbj
• Forbes: free market is about turning today's scarcities into tomorrow's abundances. This is the bottom line. - @reya98
• If you don't trust your employees to tweet freely, it's an employee/leadership issue, not a Twitter policy issue. Zappos -@TheEllipseCow

If you have any of your own feel free to add them.