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<title>Ellipse CEO Blog RSS feed</title>
<link>http://www.ellipseinc.com/ceoblog.asp</link>
<description>Lisa Benson, CEO of Ellipse Communications, Inc., blogs about news in the apartment industry, technology, and new trends from all over.</description>
<language>EN</language>
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<title><![CDATA[Back to the Keyboard]]></title>
<description><![CDATA[<p><img hspace="8" border="1" align="right" vspace="8" src="/documents/userfiles/image/18173/bhante(1).jpg" alt="bhante" style="width: 305px; height: 405px;" />Bhante Wimala spoke to our office gathering on Monday to a full conference room and many thanks for bringing him to their attendance. He stuck around until late on Monday, when I drove him to Ft. Worth to spend the evening with Nandar, his associate Theravada Buddhist monk, prior to heading to California for this past week. I've got to be honest here, I was exhausted, I mean to the bone, tired. I loved every minute of my time with him, as his energy, perspective and appreciation of life are so rewarding to all those nearby.  During his tenure of 5 days with me, we drove nearly 1,000 miles together, so he could deliver 5 speaking engagements, 2 church mediations, 4 meetings, and a party at my home in his honor. In my best calculation, I figured he addressed over 500 people in attendance of his talks. Each person present was enthralled by his vision and his directions for a fulfilling lifestyle, as Buddhism is not a religion, but rather lessons in a way of life. &ldquo;To live a life of Buddha.&rdquo; As Bhante says it, there is no organization that drives Buddhism, but rather a loose knit group of people with a common practice. Unlike Christianity, there is no head of a church or international organization such as Catholicism; the followers of Buddha just do what their heart directs them to do. I can actually be a follower of Buddha, while I still declare myself a Christian, as I just happen to believe that Buddha was an enlightened individual who walked this earth some 2593 years ago influencing others in his path.</p><div style="margin: 0in 0in 10pt;">I managed to squeak out a day at my office on Tuesday, prior to heading to the mid-west for sales meetings and this weekend with my family.  Albeit they are still in their 60's, my parents were celebrating their unbelievable 50<sup>th</sup> wedding anniversary.  Unfortunately, I left my laptop plug in my office in Dallas, so I was working a majority of the week without my electronic tether to the world. (Thank God for Blackberry and employees who have working equipment.)  Gotta be honest here, it was a pleasure not to feel obligated to keeping in touch with anyone, with exception of the bare minimum requirements.  My work load has increased dramatically since the end of the year, and I am under the perception that this year's success is dependent on how much effort we deliver during the first quarter of the year.   We all know that last year was abysmal, and those who can crawl out ahead will certainly be able to take advantage of their momentum in the marketplace this year. Recently, we've spent a substantial amount of time reorganizing our sales department by focusing on our training efforts with said.  We are much larger now, and though as much as we would like to hold onto that personal connection with our clients, that goal seems aloof and difficult to obtain here of late. So with that said, I am of the belief that if we create solid client development and engagements on a consistent basis, we are sure to continue with the goodwill we have already in place.</div><div style="margin: 0in 0in 10pt;">I arrived at my sister's late Friday afternoon, much in need of a nap. As I entered their home, I realized that the typical noise generated by a house full of teenagers is really out of my personal realm and recollection. I've been single and alone for nearly 4 years now, and I never quite realized that the drone of the television or stereo is much different than that of three kids, two dogs and a non-stop ringing telephone. With all children and grandchildren in tow, our group now adds up to an amazing 14 people, requiring more than 3 cars to get us all to our destinations. The first grandchild is now in his second year of college, with two more to go next year. I was shocked at the cost of college tuition these days, many over $20K annually, frequently wondering how students and parents alike will ever recover from the expense. My parents were so pleased to have all their descendants gathered for the Friday night fish fry for which we waited nearly 45 minutes, as they attempted to string together half a room of tables to accommodate our mass.  Thank God for the Olympics this weekend as it became the simple stopping point when you needed a break from the incessant talking and catching up. I was asked many times how the company was doing, of which I responded, just great, 10 years and counting. I found irony in how the past conversations entailed how will you grow the business enough to make it work, to now that we've made it past $4M, what about quality of life? How much is enough? When will you take the business to a slowed down standard and start pulling off revenues for shareholders, rather than achieving the next milestone?</div><div style="margin: 0in 0in 10pt;">I couldn't help but wonder why nothing is quite good enough. I mean really, does anyone ever really appreciate their fellow man's efforts, by being just happy for them? I've got to say, the line of questioning was a bit disheartening, just when I am really impressed with our team and our results.  Sure I am tired, and tattered by our driving efforts over the years, but when it comes down to it, we wouldn't be where we are at today if we didn't really enjoy what we do and have accomplished thus far.</div>]]></description>
<date>2/21/2010</date>
<time>1/1/1900 10:11:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=502</link>
<id>502</id></item>
<item>
<title><![CDATA[Do Monks Eat Donuts?]]></title>
<description><![CDATA[<p> </p><div style="margin: 0in 0in 10pt">Leaving southern Austin area at 6:30am was not an easy task, especially after the past couple of days and the shear amount of driving I have done since I left Thursday for San Antonio. Bhante needed to be in Ft. Worth by 10am for a luncheon with the monks at the Buddhist temple in that area.  So off we went. I was certainly sleepy driving, especially with the fact that I had a slumbering monk in the passenger seat next over while we rolled down the highway.</div><div style="margin: 0in 0in 10pt">We arrived at a home in south eastern Ft. Worth where another Sri Lankan monk has set up a make shift temple inside his rural home. I understand that he teaches and holds services on Saturday and Sundays for fellow Sri Lankan families and their children. The other monk was very shy and quiet as I entered the home filled with the smell of heavy incense and Buddhist artwork. I am so use to being around Bhante in such a casual demeanor that when I am near other monks it actually feels kind of weird. Even he said that his is so Americanized; his own behavior even makes even himself frequently uncomfortable, knowing how strict the Theravada culture is outside of his own life. In other parts of the world it would be unheard of for him to travel with a woman, such as he has done now with me on so many occasions.</div><div style="margin: 0in 0in 10pt">When I returned to the house to get him later this afternoon I was happy to seek him. I mean genuinely happy to see him and have him back in my space. I could feel his joy and heartfelt presence just as I walked through the front door of the home. He made me laugh when he expressed his disappointment in mis-placing his saffron colored beanie hat, which he apparently left at the restaurant he and the other monks had their meal earlier in the day. He shaves his head and obviously he was a bit cold on top around the severe amount of snow and ice here in the metro area. All these guy's clothes are the same color as their sarongs, and I am sure it is not easy to find jackets, hats, over shirts and pants of the similar color. The monk's clothing is commensurate to their years in service and their basis of life's commitment to the life of a Buddha. A young monk is dressed in white to yellow while in training, once trained, their color is switched to saffron and then deep saffron orange. When they get older their color is changed yet again to a deep reddish brown, similar to the colors of a maple tree in the fall. Since these monks are from the southeastern hemisphere, their clothing is designed to support tropically warm weather, so when you get a guy like Bhante he must find warm clothes that compliment his attire.</div><div style="margin: 0in 0in 10pt">We shared our evening with Karen Epps the minister of my church here in North Dallas. She came to the house and Bhante led us in meditation, after which we went to dinner together. Karen looked exhausted by the time we were done a mere few hours later. Bhante commented in the car on our way to his hotel that he was concerned that he talked too much during dinner and he did not pay enough attention to her. I wasn't worried, I told him, reminding him that I commented previously during our meal that you are spending time with the world, right along with Bhante. I realized I am use to his travels, the cultural variances, the quiet accent and the slow tempo he operates in. We even have some of our own inside jokes that no one else in the world could ever appreciate except just us two.</div><div style="margin: 0in 0in 10pt">As I checked him into his hotel tonight he hopped out of the car, and clasped his hands to together and bowed with appreciation for today and our efforts together.  He thanked me for sharing my blessings today with him, and I generously mirrored his gesture with a big smile on face knowing that it was the blessing of us being together is what makes the blessings itself.</div>]]></description>
<date>2/13/2010</date>
<time>1/1/1900 11:21:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=500</link>
<id>500</id></item>
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<title><![CDATA[The monk is in the house!]]></title>
<description><![CDATA[<p><img alt="" align="left" width="350" height="263" src="/documents/userfiles/image/18173/wimberly.jpg" />My humanitarian monk friend, Bhante Wimala, is in Texas with me till Monday at noon. I picked him up this morning in Houston and we drove to Wimberley for a speaking engagement at the Unity Church. It is just so great to have him here and be able to spend time, side by side, with such a great spirit. I was so relieved when I got the call yesterday that he arrived on his prescribed flight from New Jersey, as all flights coming from the east coast have been canceled due to the virtual white out, snow storm that has Dropped so much on the eastern sea board. He does live a charmed life, when his actual airplane left Brazil prior to the storm and arrived just after the snow subsided and his flight was the only flight leaving Newark airport yesterday morning, and on time!</p><div style="margin: 0in 0in 10pt">As we talked on the phone yesterday, I explained that there would be a severe number of disappointed people if he did not get here as planned. His trip is full of one speaking engagement after another, including several church visits, personal appointments and trainings. Starting off his trip, yesterday he spoke to over 60 attendees in the Southern Houston area in the middle of the day, even though there was only a two day's notice of his arrival. It's no wonder, since his message is so interesting and refreshing, knowing how beat down we all have been here of late due to the crappy economy.</div><div style="margin: 0in 0in 10pt">When I got him this morning at a home of a Sri Lankan couple I was reminded of how genuine his co-patriots really are. Invited in for a cup of green tea and a snack I enjoyed visiting with his hosts and sharing our collective memories of the different temples we each visited during our trips to their home land. I was telling Bhante in the car today that I am just so impressed with the Sri Lankan women and their genuine interest and caring personalities. Each one I have been blessed with the pleasure to meet and spend time with, was even sweeter and nicer than the last. This gal this morning was certainly no different. I was even blessed with his energy, personally, when a cop pulled me over for speeding and came back with some comment like my driving record was so good that he was letting me off the hook (<i>that has never happened in my life!).</i></div><div style="margin: 0in 0in 10pt">Today was really busy, inclusive of driving 4 hours from Houston to the small town just south of Austin. We met up with Ellen Debenport the minister of the church here in Wimberley. She was the leader of my church in Dallas and I've got to be honest here, I miss her presence, which was certainly there at her new place. I traveled with Ellen in 2007 when I first went Prague and it was evident by the stories Bhante and I shared today, that he and I have become fast friends since we first met during that trip. I am not sure why we are so compatible, coming from such different backgrounds and personalities. With exception that we both have flamingly orange cell phone protectors, he, on his Iphone, and I with my Blackberry. We chatted in the car on and off during our trip and we shared a simple meal at some local eatery with a gentleman named Jim who was at the church during our arrival.</div><div style="margin: 0in 0in 10pt">I forgot what it was like to travel with a monk, the stares and uncomfortable looks by those in the public places. The young hostess at the restaurant was clearly happy to have such different folks in her shop, while I saw the guests looking away as I caught their eyes focused on our table. Finding vegan food items are a bit challenging, as Bhante ate a vegetable sandwich for dinner and we shared the Greek salad minus the cheese. Potato chips came with the meal tonight, as he informed me that he liked the kettle chips much better than the Frito Lay potato chips and the Diet Coke I handed him in the car earlier today during our travels&hellip; &lsquo;cause according to Bhante, those are just gluttony since there is no nutritional value.</div>]]></description>
<date>2/12/2010</date>
<time>1/1/1900 11:06:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=499</link>
<id>499</id></item>
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<title><![CDATA[7" of snow in Dallas]]></title>
<description><![CDATA[<p style="text-align: center"><i><b><span style="color: #000080">Brody, my dog is enjoying the snow here in Dallas!</span></b></i></p><p style="text-align: center"><img align="middle" width="400" height="300" alt="" src="/documents/userfiles/image/18173/photo(3).jpg" /></p>]]></description>
<date>2/11/2010</date>
<time>1/1/1900 12:04:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=496</link>
<id>496</id></item>
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<title><![CDATA[Sibling Rivalry]]></title>
<description><![CDATA[<p><span style="font-size: 10pt">Today, I had a texting exchange with my brother in St. Paul Minnesota regarding my attitude to business. First, let me preface this detail. I come from an entrepreneurial family with four of the five adults involved in some sort of small business, my brother owns/runs a cooking school, my sister is a home based CPA firm and my brother in law runs a small health care products company. As I noted previously that our great uncle Jim (Ragner Benson) started and ran his own construction company back in the early part of the 1930s to the later 1970's which his decedents sold for many millions of dollars. We all just have it in our blood, and my parents don't think twice about commending either sibling for their accomplishments and so forth between the parties. </span></p><div style="line-height: normal; margin: 0in 0in 0pt; background: white"> </div><div style="line-height: normal; margin: 0in 0in 0pt; background: white"><span style="font-size: 10pt">So when my brother gets a message from my mother about my apprehension regarding this year's efforts, he takes it upon himself to contact me with the brotherly review and consolidation towards being a concerned sibling. Though appreciative for the reference, I certainly don't need my parents worrying about Ellipse and my personal well being. We are doing what we need to do to grow the business another 25% this year, and in the process of setting forth so many expectations and management initiatives. Like what we've recently done with our sales department, as the process can be downright un-nerving and pressure filled. So I get this call from my mom the other day &ndash; &ldquo;Are you coming up to Milwaukee for our 50<sup>th</sup> wedding anniversary party on the 20<sup>th</sup>?&rdquo; &ldquo;Yes, I am, as I told you before.&rdquo; I responded. &ldquo;And what about the cruise we are planning in the beginning of March?&rdquo; My deflection to that question was &ldquo;I've decided not to go; there is too much going on at work for me to leave for a week on vacation right now. This is our busy time, getting ready for our sales season.&rdquo; What she heard was that we were going broke and that after 10 years of waggin' the bag, we are not gonna make it. </span></div><div style="line-height: normal; margin: 0in 0in 0pt; background: white"> </div><div style="line-height: normal; margin: 0in 0in 0pt; background: white"><span style="font-size: 10pt">Man&hellip; Then comes the message from my brother.-</span></div><div style="line-height: normal; margin: 0in 0in 0pt; background: white"><span style="font-size: 10pt"> </span></div><div style="line-height: normal; margin: 0in 0in 0pt; background: white"><span style="font-size: 10pt">Brother: <i>Hey. Mom mentioned that she thought you had some business challenges. I was just checking in on you. Checking to see if you were OK<br /></i><br />My Response: <i>Oh no, simply first of the year jitters. Set a new budget with a 25% increase in revenue, and all that changes is the calendar... I know in 30 days we will pull ahead and our sales development/staffing will engage.<br /></i><br /><i>I just don't want to be away while we set the momentum for 2010. An increase of $1M in revenues is even more nerve racking. Thks</i> <br /><br />Brother: <i>Cool. Let's put you in charge of Cooks' budgeting!<br /></i><br />My Response: <i>I am an ass whipping, budget delivering machine. The buck starts and stops here:)</i><br /><br />Brother:  <i>Always works to understand the expectation. No surprises baby</i><br /><br /></span></div><div style="line-height: normal; margin: 0in 0in 0pt; background: white"><span style="font-size: 10pt">All of which, I am certain, is filled with intentions to respond in some basis of caring and concern. For what I heard &ldquo;Oh, heard you are you are hittin' a rough patch, wow, after 10 years of all that effort. You're going broke.&rdquo;  Competitive reflection runs amuck here, as I reflect on his company being exactly half the size of Ellipse after 30 years in business, and us, profitable in 2 years and $48K to $4M in 10 years. I did eventually change my impression after a bit this afternoon, knowing he was really siding on good intentions. </span></div><div style="line-height: normal; margin: 0in 0in 0pt; background: white"> </div><div style="line-height: normal; margin: 0in 0in 0pt; background: white"><span style="font-size: 10pt">I am proud of what we do; I've said it a million times. I've also said the above statement in so many different voices, formats and voice volumes. One thing is for certain, I don't deviate from my expectations, I know what is realistic and what we are capable of. I may not be the most creative or glorious leader around, but one thing is for sure, I am the most dedicated and convicted. Tonight is no different, and tomorrow I will suit up and head to San Antonio for my sales meeting. I am looking forward to that, &lsquo;cause I typically win upon arrival. </span></div>]]></description>
<date>2/9/2010</date>
<time>1/1/1900 11:38:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=494</link>
<id>494</id></item>
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<title><![CDATA[A Glorious Monday]]></title>
<description><![CDATA[<p>Oh yes, more cold rain and yet another day without walking or getting out of the house. I nearly forgot what it was like to live in Minneapolis so many years ago, and not being able to get out of the house for 3 months&hellip; oh, wait, I had snow skis and a heavy winter coat for the &ldquo;winter activities&rdquo; that come with that part of the country. Here it's just cold, and now that it is nearly the middle of February, I am ready for spring, which I keep saying is just around the corner. I am certain, and so are my house plants, all four fichus trees who've been held up for the past 90 days and they too are suffering cabin fever. Guess its relative; we would all have to buck up and live with the pending weather till April if I remained right off Lake Calhoun in Uptown Minneapolis. Thank God, I don't live there, I tossed my wool suits upon arrival some 26 some years ago, and though I thoroughly enjoyed my life back then, I am fooling myself if I am going back to the land of flannels and &ldquo;oh, my gosh&rdquo;.</p><div style="margin: 0in 0in 10pt">I couldn't wait to leave work today; as I've been working the &ldquo;shampooper&rdquo; nearly full time since Friday when someone fed my poodle, Brody, beef jerky on Friday at work when he was in attendance. See, my dog is a champion of crap, anything that begins with a &ldquo;C&rdquo;, cheetos, cheese, crackers, chicken, and any variety of ice cream imaginable. But, spicy foods? Oh, no that is where we draw the line, and I am paying the price. How such a small dog can produce such as volume of waste. And, thank God for my wet/dry vac and some Woolite Pet Cleaner, or I never would have survived. I've become excruciatingly keen to the dog jettisoning off my bed for the bedroom door, for the commensurate mad dash to the back door and back yard. Oh, back to the cold, wet weather.</div><div style="margin: 0in 0in 10pt">Anyways&hellip;</div><div style="margin: 0in 0in 10pt">Tonight my neighbor came over for the weekly meal and the latest version of the Bachelor. The reality television show that we've now been watching for the past six weeks or so. This time Heather, my sales associate and house guest, was present for our tour through American culture. I gotta love Heather for who she is, screaming at the television show that the recent contestant departure threat should stick around and see if she wins the proposal. Otherwise as Heather noted so many times, &ldquo;She should just come work at Ellipse.&rdquo; As we danced up and down the kitchen isles, my neighbor found it difficult to even hear the television, let alone give its content any sort of validation for what was being portrayed. Once dinner was served and the show over, she was &ldquo;outta here&rdquo; vacating as rapidly as possible on her way across the front yard to the safety of the silence of her own home.</div><div style="margin: 0in 0in 10pt">Tonight we proceeded to switch over to the first season of Sex in the City, which I acquired at Half Priced Books this past weekend. As I plowed through the second season of the Sopranos, I decided to catch up on the serial cable show my girlfriends have quoted so many times over the past few years. Cutting our teeth on the first few shows this evening, I've got to say the transparent irony behind female to female relationships became ever so clear. Especially with having Heather in tow all night, though the high pitched voices, squealing commentary, voluminous laughing and plethora of inside jokes. Girlfriends will be girlfriends, even if they do get wine on your carpet or locate that mysterious source of dog poop between their toes, <i>eeewww</i>!</div>]]></description>
<date>2/8/2010</date>
<time>1/1/1900 10:52:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=492</link>
<id>492</id></item>
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<title><![CDATA[Super Sunday]]></title>
<description><![CDATA[<p>Super Bowl Sunday, and exciting day of American Football, parties, Chili cook offs and plenty of beer to go around. This year's teams offered an exciting shot for the city of New Orleans, with hopes of bringing home the diamond encrusted famous ring and a shining new trophy. But really this is much more for the city which is a shadow of its prior self and a place that still remains on the mend from the wrath of Katrina. I don't watch football, so it was my intention to just stick around enough to share its results while pouring a cup of coffee at the kitchen counter in the office tomorrow. As I watched Meet the Press this morning both Hank Paulson and Alan Greenspan shared their confirmation for the Colts. While I secretly hoped that the first time visitors, the Saints, would pull off an upset to the surprise of the sports world. </p><div style="margin: 0in 0in 10pt">I was right on plan for the bit here and a bit there when I turned on the game at about 6pm. Only to be pulled into the tight horse race both teams created during the first quarter and such. Ok, just a bit more till the half time show with The Who and then onto some other form of distraction. But the game just got better, the best I can ever recall, actually. For the first time since the Cowboys won those three Super Bowls in a row some many years ago I was completely enthralled with a damn football game. People ask me all the time if I am interested in football, and I respond with &ldquo;Sure, a guaranteed three hour nap&hellip; why not.&rdquo; But tonight when The Saints came out with a successful on side kick to start the 3<sup>rd</sup> quarter, I was not leaving the sofa or the local CBS affiliate. Whew &ndash; Whew! When the coach waived the trophy over the podium, making me nervous he would &#68rop it onto someone's head below. Whew-Whew! For the scenes of the quarterback and his small child in his hands who was wearing a noise canceling headset to protect him from the screams. Whew-Whew! For the city who needs something positive to talk about, besides politics and the recent mayoral election resulting in the replacement of Nagin with Landrieu. Whew-Whew! For all of us underdogs who make it work, regardless of what is in our way. A time to celebrate &lsquo;cause there is a time for all of us, we just don't know when.</div><div style="margin: 0in 0in 10pt">The annual Super Bowl advertising event was just as interesting as every prior year. With our fair share of Anheuser Busch's products in mass, Clydesdales and all, the never to be embarrassed Godaddy.com references to the web for more risqu&eacute; material, the famous stock trading baby from E-Trade and the inclusive Frito Lay and Coke commercials. What was definitively missing, Pepsi, who noted their absence earlier this month in the Wall Street Journal. Gotta say Career Builder took it for me this year, with the underwear clad &ldquo;casual office day&rdquo; or soon to be week.  And, the 30 second promo for Dave Letterman with Oprah and Leno on the sofa, that was honestly priceless. Being home alone this year, I was able to ponder the results of each placement with professional critique and goal setting memorabilia. For all the ads I was plundered with, I was a bit surprised that each and every one of them was directed to men, and many blatantly exclusive, such as Dove for Men skin products and car commercials explaining all the things men have to deal with, but they DO pick the car. Interesting that Madison Avenue chose to completely ignore the second half of the television watching demographics, though every home with more than two people in it today likely have a female or two present for the event. The more I thought about it, the more I concluded that Victoria Secret could have made an attention grabbing killing on so many fronts with their pending Valentine's Day lingerie sale starting this week. </div><div style="margin: 0in 0in 10pt"><div style="margin: 0in 0in 10pt">Before closing, I would like to ask the world to say a prayer for the congregation of the Unity Church in Abilene, Texas and the family of Pastor Karen Johnson, who was murdered by a petitioner on this past January 22<sup>nd</sup>. The memorial service was held at the church today for their leader who was killed during a pastoral care visit with a disturbed member.  When the message was delivered today at my own church service, I was struck by the amount of grief and instantaneous reminders of what happened to our employee Steve Swan and the events we dealt with surrounding his murder some 18 months ago. I was struck by how easy it is to go back to that day, and I hated the fact that this community would too carry a similar burden in their souls during their lifetime, as well. It burned my eyes and made my throat close up as I memorialized my own experience with our own tragic event, let alone having it involve something as close as my church leader. I understand the perpetrator committed suicide after the act. Our church does not believe in sin, nor heaven or hell, just forgiveness and God's blessing. Tonight, I am sad for this woman I have never met, and compassion for the murderer; knowing the devastation that could deliver such results. I ask God for vision and guidance for the next person who is contemplating such an act and maybe this action will result in their seeking help to prohibit it from happening again. That was the only way I could justify in my own mind how something could so tragic could be the way of God and the universe.</div></div>]]></description>
<date>2/7/2010</date>
<time>1/1/1900 11:41:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=489</link>
<id>489</id></item>
<item>
<title><![CDATA[Sopranos]]></title>
<description><![CDATA[<p>I awoke at 2:30am in the middle of the night, taking a second to determine that must have fallen asleep on the sofa last night in the middle of my conversation with Heather here in my living room. She is staying this weekend and all next week focusing on the new endeavors within the sales department reorganization. &ldquo;You just laid down in the middle of our conversation, next I heard snoring.&rdquo; I knew I was exhausted; guess I just didn't realize what little I had left.&rdquo; Last week included meeting on top of meeting, the trip to Houston and a handful of client appointments. So by the time the weekend hit, the only thing I could think about was a free weekend at home.</p><div style="margin: 0in 0in 10pt"><img align="left" width="300" height="176" alt="" src="/documents/userfiles/image/18173/soprano.jpg" />Today included my monthly spa day, with a schedule change by the nail salon &ldquo;<i>Lesa</i>, can you come 20 or 30 minutes late?&rdquo; &ldquo;Sure, I have absolutely nothing on my calendar today.&rdquo; Well, really my plan was to finish the second season of the Sopranos this afternoon, and upon my time to leave the house I had a mere 45 minutes left in the final CD. Can't say how thoroughly I've enjoyed this television show over the past handful of weeks, I guess because so many things about Tony Soprano resonate within my own life. I really don't need to state the obvious, how he runs the New Jersey mafia, extorts people and kills others for a living, and I am just the CEO of a small company. Our similarities begin from there, including his handful of close companions following his lead each and every day in their effort to deliver on the expectations set forth by the New York home office. The way he terrorizes the FBI reminds me of my own antics within the multihousing industry itself. His incomparable generosity with his family members, though the frequent priority for the enterprise gets in the way, reminds me of my own my immediate associates and working environment dedication. I love how he does whatever is necessary to get the job done, and no matter what he delivers on the expectation. I certainly appreciate the personal anxiety he suffers daily, as my own burden is frequently enough to move me to tears and then some. I am not exactly sure why I have such an affinity for this character, knowing what he really represents. I guess it is his live or die connection to his business which strikes such a personal cord with me, feeling like I do today, I know that there is nothing between me and Ellipse.</div><div style="margin: 0in 0in 10pt">Tonight upon return, a late meal was followed up by this evening's Cheaters, television program starting at 10pm. Not only is this show embarrassing for those featured, but the fact that it is filmed in Dallas makes it even better. There it is time for the first episode of the 3<sup>rd</sup> season prior to turning in tonight&hellip;who knows, I might just be showering again in the middle of the night as I start the next iteration of my obsession.</div>]]></description>
<date>2/6/2010</date>
<time>1/1/1900 11:06:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=488</link>
<id>488</id></item>
<item>
<title><![CDATA[Can we take that to go?]]></title>
<description><![CDATA[<p> </p><div style="margin: 0in 0in 10pt">I know we told you were gonna be 20 minutes late, but we were wrong, we're actually on time&hellip;.</div><div style="margin: 0in 0in 10pt">Last night after driving to Houston in the torrential down pouring rain for all 4. 5 hours last night from Dallas, I figured I would sleep like a baby once I arrived. I mean really, the Heavenly Bed at the Westin ($99.00, thanks Hot Wire!) should have put me down instantaneously. But no. With the last glance at the clock at 3:30am, I figured not having the leave until minutes from the 10 o'clock appointment could easily make up for the deficit. Until Heather Robinson, my associate sales person, says first thing this morning, &ldquo;Crap, this place is 30 minutes away!&rdquo; with exactly 45 minutes prior to our scheduled arrival.</div><div style="margin: 0in 0in 10pt">Interestingly enough, I recalled in my weariness late last night that we set the alarm for 8:30am, since we were &ldquo;just around the corner&rdquo;. Hey, I am tired and beat down, and all that sofa work I did last weekend is barely keeping me up on my high heels this week. TGIF! Ahem, should I say TGTO, &ldquo;Thank God Today's Over&rdquo;. Ok, so the morning meeting was fabulous, and I've got to say that Deborah Holcombe, VP Asset Manager for GFI Management in Houston was not only enjoyable, but a sincerely enlighten business woman. I loved our solid business discussion and her insightful contributions, inclusive of that fun sense of humor and whit. Best of all, when during the meeting Heather's stomach growled like a small animal just entered the room. Obviously hysterical, knowing that we had just woke up, hauled-ass out the door at the hotel, praying we would not waste her time with us being too late. Oh, that was until we showed up a couple of minutes early.</div><div style="margin: 0in 0in 10pt"><img alt="" align="left" width="275" height="367" src="/documents/userfiles/image/18173/photo(2).jpg" />Leaving their office with 10 minutes to spare for our lunch engagement with the team from <a href="http://www.mosaicresidential.com">Mosaic Residential </a>, we hopped in the beetle for our next stop. Only to realize that Heather needed to confirm the location and address. Leave a message, head back into down town hoping that we can get a solid start. &ldquo;Velissa, we're gonna be a few minutes late for our 12 o'clock lunch engagement. What? Oh, it's 1 o'clock at Jonny Carinos? Great, see you there.&rdquo; Call back, no its Cabrera's Italian Kitchen, maybe on Voss Rd, but there are two right next each other. A text confirmation as expected and we're golden. So we head to our destination, arriving with 45 minutes to spare. Order appetizers; eat as much bread as possible with a glass of wine. A gift after the morning we had, completely negating the text message confirmation. <i>And</i>, the pending message that the meeting is at the other location. Heather reminds me exactly 10 minutes prior to our guest's arrival about the text, which now became the departure time for our mad dash to the other location. Hurry, hurry, until I looked down to realize we were out of gas and additional stop will be required. Yes, the additional stop as the car sputtered out of gas at the shopping center across the intersection from the restaurant, as we rolled into a quasi-made parking spot. &ldquo;Dear God! Call Velissa and tell her we are now going to be late, yet again, as the &lsquo;car broke down.'&rdquo; The team at Mosaic was polite enough to caravan to our Cabrera's to meet up with us. A brisk walk back to the restaurant and our seats at the bar for the replacement of our calamari appetizer, which we were unable to consume due to our instantaneous notice of departure.</div><div style="margin: 0in 0in 10pt">Howling, all seven of seated at the table couldn't stop laughing at my story about Heather stepping on the brake to keep the car from rolling while in neutral, albeit I was trying to push it into an actual parking space. OMG! What an embarrassing day! Only until I once again humiliated myself when I miss understood that Abe Ehimani, Partner at Mosaic, was attending the Olympics and not actually participating in them&hellip;Yes, there was not much left of the decorum at lunch when I referred to him as &ldquo;Real Estate Executive by day, and Olympic downhill skier by night.&rdquo; Then there was the <img alt="" align="right" width="275" height="204" src="/documents/userfiles/image/18173/vancouver2010-1.jpg" />comment that Whistler, located in British Columbia Canada, is just a short drive from Denver, right? And, the hits keep on coming. As I suddenly realize the damn sweater I was wearing was actually on backwards.</div><div style="margin: 0in 0in 10pt">Well really, in and amongst the silliness, I've got to say the engaged heartfelt discussion with Velissa Palmer, Partner at Mosaic, about why we are entrepreneurs in the first place really made me pause. So much so, I noted a couple of her comments on a dry cleaning ticket in my purse, while requesting permission to share this on my blog this evening, after returning home via our once again rain soaked ride in the car. &ldquo;Lisa it starts with the variance reports. Everyone has &lsquo;em, only few of us really have so much to risk in delivering them.&rdquo; She was referencing their nascent fee management organization and how Mosaic's value statement comes with personal investment and consideration. &ldquo;Our employee base is key to our business development and mentoring is something we must all be committed to. Promoting them, and you, is beneficial for all of us. Integrity for what we do as a whole, and indentifying the best for each of us.&rdquo; Note the use of the word &ldquo;us&rdquo;. I never use that word when referring to my employee development, I only look at the contributions between the parties, employee and company. I sincerely loved her reference to herself in the equation. She continued to explain; as employees are engaged into successful positions within the organization her job gets a promotion as well. She is responsible for the field operations of their $84M owned portfolio, and as young as she is, she is a part of that partnership base.</div><div style="margin: 0in 0in 10pt">Some time ago, Velissa shared with me Mosaic's effort to raise capital for their first three communities, and she personally invited me to financial participate. I was flattered that she considered me a member of her high wealth network, albeit, I am a heavily capitalized small business owner. I was holistically impressed that this young lady 2 years ago was part of that prescribed management team. And today I was blessed with the very reasons as to why she is so successful and will continue to be a rising star in our industry. But, today I once again received something from her; the gift of new insight into what I was certain was a closed topic. I will take her message to heart, in my attempt to realize that I should include my personal rewards while I develop and promote those within Ellipse.</div><div style="margin: 0in 0in 10pt">Frankly, what I got from her was dramatically more valuable than the ride to and from the Shell station with my $9.50 single gallon gas can. Though I was appreciative, I am certain Heather much more blessed, with the prospects of walking 3 blocks in 5&rdquo; heels.</div>]]></description>
<date>2/4/2010</date>
<time>1/1/1900 11:11:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=487</link>
<id>487</id></item>
<item>
<title><![CDATA[Clutter kills Passion]]></title>
<description><![CDATA[<p><img alt="" align="left" width="225" height="267" src="/documents/userfiles/image/18173/clutter.gif" />Clutter, we all have it one form or another. For some it is house-based, for others it is the inevitable lack of focus and procrastination, and yet it takes on other forms as well. But, either way, clutter kills passion. All that positive energy gets blocked, because stuff just gets in the way, we don't get what we want, our passion disappears, and then we use whatever means remain to complain. I would rather confront is what is in my path, clear it, and move on. Kinda like the car parked on my driveway last month <a href="http://www.ellipseinc.com/ceoblog.asp?view=plink&id=464">January 14th CEO Blog Post</a>. Sure, sometimes it includes confrontation, sometimes it includes being mean as hell, and sometimes it just takes drawing attention to the blockage in communication, participation and commitment. No matter what it is - I am passionate about EVERYTHING I do, Work, interests, people, entertainment, My God, and living. Anyone who knows me well enough will agree. I am a &ldquo;Katie Bar the Door, cause I am coming through&rdquo;, good, bad or indifferent (well there never really is an indifferent, is there???) type of person.</p><div style="margin: 0in 0in 10pt">I was on the phone this morning with my associate Susan Wilson, telling her how much appreciate her support, incredible work ethic, company knowledge and passion for our company. I shared with her, that I am personally amazed that she still works at Ellipse, and she should have told me to shove it about five some years ago (shortly after she started) and numerous times since. I told her that I finally concluded that she is the most stubborn person I have ever met and that must be why she not only remains, but excels. She politely replied, &ldquo;Well, I am stubborn, but that it not why I'm here. I'm where I am today, because, I love the company and what we can do for our clients. I truly believe in the products. And frankly, though I can crawl across the table and punch you out on regular basis, I love working for you. &lsquo;Cause when it is fun at Ellipse, there is no better place in the world. And, I know when you and I have at it; something will come out of it to our betterment.&rdquo;</div><div style="margin: 0in 0in 10pt">My mind immediately flashed to my memories of 2006 when Susan and I traveled the multifamily industry tradeshow route from spring to fall handing out free tee shirts for our <i>Buck Up and Wear It </i>campaign for breast cancer awareness. During that 7 month period we, together, handed out 5,000 tee shirts to show attendees. And, collectively with Resident Check, Property Bridge and personal contributions, we delivered over $26,000 to the Breast Cancer Research Foundation in November of that year. Susan was one of the personal reasons that Ellipse supported that campaign, along with Kristi Johnston, our VP of Operations, and Brian LaTatture, one of the then sales guys at Ellipse, all whose families had been impacted by breast cancer. Honestly, neither one of us could hear another story about a loved one, a family member, a wife, a sister, an aunt and a male family member or two, who were battling cancer, died from it, or thank God, recovered successfully from their treatment. I know one thing, for sure; Susan and I became sisters of a different sort that year, bound not by blood, but with the heart. We became warriors in a way and our relationship at Ellipse would never be the same from that final day at Brainstorming 2006 which ended our travels that year.</div><div style="margin: 0in 0in 10pt"><i>That's passion.</i></div><div style="margin: 0in 0in 10pt">That's working for a small company where screaming matches occur due to strong personalities and even stronger opinions. I heard from a handful of folks who read my blog, and yes, yesterday was an interesting post. That I appreciate. Today, it was back to work, more diligently than ever, thanks to the compromises and decisions that occurred yesterday behind closed doors. Sure, some of us are still working through the hurt feelings that happen when there is a heated exchange. But, I personally pulled on my jeans today for another round of engagement and passion this morning. Albeit, a bit later than I wished due to the phone calls I started first thing this morning. How is that? One call becomes six and next thing you know it, you are calling your neighbor for a ride up the hill to share a late morning omelet at IHOP.</div><div style="margin: 0in 0in 10pt">For me, those are the days when I am most productive; for someone is not walking into my office with some distraction or acceptance to take a telemarketer's call. Those are the days when your eyebrows are still a bit burnt and your hair just won't relax due to the strong wind it encountered in yesterday's discussions. But those are the days when the virtual camaraderie becomes the real version with an inclusive rally for what is right and the firing up of the collective passion in all.</div>]]></description>
<date>2/2/2010</date>
<time>1/1/1900 11:25:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=485</link>
<id>485</id></item>
<item>
<title><![CDATA[Gr-r-r-r-r]]></title>
<description><![CDATA[<p>As I hung up the conference bridge connection tonight at 6:10pm I noted to my associate Susan Wilson that we had been on this call, and in this management meeting, for 5 hours and 47 minutes to be exact. Dear Lord, I remembered a couple of times where we all broke to get something to drink, use the bathroom or walk out of office, prior to Lee and I reaching over the table to stick the other person in the eye with the closest sharp object. But it was just unfathomable that nearly six hours rolled by and no one was done talking. How does that work? I mean really. We've been working on the arduous details for creating a successful client management and sales organization for 2010 and this was one of many meetings. At one point today, the discussion was so heated that Richard came in and told us in the room and the parties on the phone that the masses were getting restless. Frankly, I didn't care. I was hell bent and determined to come up with a plan that worked for all parties, inclusive of the company and the employee base. And, it was going to come to fruition in short order. What I wasn't gonna to do was revisit last year where each and every month we lit a candle down at the nearest Catholic Church for God to look down upon us with blessings and riches. Economy no excuses.</p><div style="margin: 0in 0in 10pt">I hung myself out there today when I exclaimed how 2009 was my worse year of deliverables since Lee and I started the company. I personally took the hit for poor staffing decisions, misguided planning, and lack of commitment. For those of us who survived 2005 with our three corporate acquisitions, mis-fired staffing placements and inexperience, I explained that last year was even worse, for me. Not the company, collectively the group delivered a 12% improvement over the prior year, and our current management team was just getting seasoned enough to have some solid impact. Seasoned, listen to me, what I really mean is roasted, fired and ground up enough to make thick skin and hard knuckles, even though we remain soft in the inside. Soft, for this company, each other, our industry and our steadfast convictions and we remain true to ourselves, through it all. Poor Richard, he's lucky he didn't get my half drank can of pop tossed at the door&hellip;</div><div style="margin: 0in 0in 10pt">&ldquo;Why don't we order a pizza and we will watch the Bachelor? I am leaving here shortly.&rdquo; I stated as I called my neighbor's house to join me for a couple of mindless hours. We both hid from each other last night, I working our 2010 business Performa till 2:15am, and a horrible bout of poor circulation after spending 7 successive hours on the sofa with a laptop in my lap. Who knows what her story was, as the familiar kitchen light was off at an early hour. My dog and cat really didn't seem to mind the television blaring out the entire first half of the second season of the Sopranos. Must say, after 7 consecutive episodes of the show, even I got tired of the &ldquo;F&rdquo; word, gangsters and all. But the show kept me company and on task, as I was not going to bed without a plan to start my day. As it was, I was in for a 10am first of the month meeting with the sales team and I needed a vision on what was ahead of us all. We delivered an amazing January, excruciatingly close to our goal, and certainly better than what I would have hoped for. Especially considering there is nothing new when the calendar indicates a level of engagement for the New Year.</div><div style="margin: 0in 0in 10pt"><img align="right" width="250" height="182" alt="" src="/documents/userfiles/image/18173/tears.jpg" />I owed one of my guys an apology, for being especially harsh in the meeting this morning about coming unprepared. I stood there this evening in the copy room with tears in my eyes, disclaiming my forgiveness, all the while hating myself for being a chick. Sucks, especially since an overzealous male executive would never even consider exposing their personal vulnerabilities like that, but I am what I am, a cuddly female grizzly bear, with some very sharp teeth. Break &lsquo;em down, build &lsquo;em up. Give &lsquo;em direction, give them vision and look for them to deliver on your notions. Many people think that my thinking is so advanced, and that my explanations esoteric to the light that only a small group can actually grasp my eloquence. (How much on the scrabble board would that be worth?) I try to be a simpleton in my explanations, simultaneously while I try to give folks the big picture, &lsquo;cause that I the way I like it myself. Where does what I am doing fit in the grand scheme of things? Gosh for not being one who likes programming, I guess I would be a good team member for a really huge development project. I could build my section to specifications and be done with it all neatly falling together in to a complete application.</div><div style="margin: 0in 0in 10pt">Then again, I don't do well with remedial. Why settle, when we can kill ourselves and deliver the best? I am a take no prisoners type of gal here, tears and all.</div>]]></description>
<date>2/1/2010</date>
<time>1/1/1900 10:26:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=483</link>
<id>483</id></item>
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<title><![CDATA[Happy New Year, sorta]]></title>
<description><![CDATA[<p>Here of late it brings a chuckle when I view the tired faces within my office. I've said this before, but with the renewed sense of energy for the New Year, we've all been operating on full cylinders since the first day of January.  Someone said to Richard &ldquo;Can you help me with umptysquat?&rdquo; He responded with a simple how about tomorrow morning when I am not so tired. Unfortunately, the very same person asked Susan Wilson and I the same question, only to get the same answer. The entire situation reminded of when I moved down from Minneapolis to Dallas, where every sunny day I felt compelled to make the best of it. Until I realized that it is sunny 97% of the time around here. Like back then, I think many of us have hit the proverbial wall over the past day or so.</p><div style="margin: 0in 0in 10pt">Planning, operations, systems and staffing have been in the cards each hour over the past month, and honestly, I can't think of one person who didn't go home tonight without an extra line or two in our furrow. It's a good thing though, as I really see some possibility coming out of these many discussions. But what really interested me was the amount of stuff that seemed just fine when we implemented it over the past couple of years, that today just seems out of date and no longer functionable. How exactly is that happening? Does technology, the Internet or business change that quickly in today's market that we are in the constant need to modify stuff?  Yes, I appreciate change, but to this level.</div><div style="margin: 0in 0in 10pt">Today, the Apple Tablet computer was all over the paper. Everyone wanted to give an opinion, compare its offering and predict its viability. Gotta be truthful here, Steve Jobs looked exhausted in the USA front page image I which he was featured. I know what I deal with on a regular basis, can't even imagine being at the helm of the best industrial design company in the world. Their stock continues to climb, with hopes that Steve can continue to deliver in jaw &#68ropping product concepts that will change the way we interact with the electronic world. I am in awe for his reign as the king of pop culture (sorry, Michael Jackson). Who will dethrone him? Hate to think this new format might put a chink in his armor, especially since it requires a shoulder bag, or murse to carry the darn thing around. I guess I would like to see tiny LED projection devices that allow us to replicate the human connectivity to the traditional computer but with just a tiny consol in the right environment. You know something that projects the monitor screen on to the table, as well as the key board and mouse. Or, maybe we just got to the smaller format enough times that we are all now wishing for some type of a device where we can actually read the font and operate the key pad buttons with our fingers successfully.</div><div style="margin: 0in 0in 10pt">Smaller format, more content, high portability. But is the current culture about getting back to basics and less data interaction? FaceBook postings are down, Blog readings are concentrated to available time, Linked In discussions are not nearly as prevalent. Who has time for social media? Gosh, all that networking we were so anxious to do at the end of last year has slowed to a halt, and getting a returned phone call? Oh, those are none existent hereof late. Can't say this is a bad thing, getting back to business. Implementing all those good intentions. It's good for us to engage in our professional relationships and core business practices. I've even been invited and will be attending a Rotary Club meeting tomorrow at Magiano's Macaroni Grill. Always wondered what that group does, besides small financial scholarships for needy college bound teenagers in the community&hellip;</div>]]></description>
<date>1/28/2010</date>
<time>1/1/1900 9:00:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=481</link>
<id>481</id></item>
<item>
<title><![CDATA[U.S. Cyber Warfare]]></title>
<description><![CDATA[<p>U.S. Cyber Warfare Coming Soon...... an interesting video composite and a thought provoking discussion -</p><object height="340" width="560"><param name="movie" value="http://www.youtube.com/v/WvXVmMDQeWo&hl=en_US&fs=1&" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed height="340" width="560" allowfullscreen="true" allowscriptaccess="always" type="application/x-shockwave-flash" src="http://www.youtube.com/v/WvXVmMDQeWo&hl=en_US&fs=1&"></embed></object>]]></description>
<date>1/28/2010</date>
<time>1/1/1900 4:03:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=480</link>
<id>480</id></item>
<item>
<title><![CDATA[9% Burned Already]]></title>
<description><![CDATA[<p>Ok, so here you go. The first 8.33% of your annual budget and operating revenues are to be delivered in the next four days. Don't know about you, but I am certainly not prepared for that endeavor. Can I take a pass on my turn? How about adding my overages or variances into the next 9% category?</p><div style="margin: 0in 0in 10pt">Gotta say here, as everyone knows I hate Mondays, I abhor the month of January even more.  Are we not all provided our next year's expectations on a silver platter in October, or in a companywide meeting, with confirmation during the final part of the last fiscal year? Then kapow&hellip;here is your new operating expectation. Can someone please let me know how this change occurred, when nothing eventful occurred between December 1<sup>st</sup> and January 1<sup>st</sup>, with exception of the flip in the calendar page? Man.</div><div style="margin: 0in 0in 10pt">Today, I was exhausted from our executive dinner/event last night. But as noted, there are only four days left in our scrambling window, so work it was. Lee and I finished off our day with this evening's strategic development dinner hosted by the top level executive team at RealPage.  Gotta say, for as much as I've called these folks the &ldquo;evil empire&rdquo; for the past 6 or 8 years, I must commend Dirk W., the president of the organization with some interesting, high level conversation. As a core integrator in the industry with regards to third party management and services, I am salivating over the opportunity to pass the olive branch to RealPage. And tonight, I sincerely believe some healing occurred. Dirk actually appreciated my statement on our client centric management focus, as he shared their value basis of ROI product pricing. I talked about how integration with the PMSs was of key importance, and he shared how RealPage has grown to a $100M gross revenue company. I included what it was like to be a leader of a self funded company, and he shared the some nuances of the spending spree the company Domin-8 operated on during their short tenure in the market. I did, though, appreciate his candor, his personal attention to my conversation and his industry knowledge. I am happy to say that I believe we are closer today in working together for the betterment of the industry in the future, for the sake of all parties involved.</div><div style="margin: 0in 0in 10pt">I learned some business concepts today, just when I am starting to think that there is not much left for me to be exposed to. As CEO of a small company, I am finding myself more than impatient in discussions that are perceived as remedial. Lee is a much more patient person with that regard. I find myself getting agitated over the dumbest things and then finding my attention drifting off to some other topic. I liked being able to spend time tonight new concepts, albeit, I am honestly tired and it will take a couple of fresh days for those ideologies to sink in. I do appreciate that my applied business practices are based exclusively on my time spent at Ellipse. And that I am ok with, &lsquo;cause I've been put through the gamut. But tonight, Lee said something that resonated dramatically in my mind's eye, &ldquo;Lisa would do anything for free, if she thought she would make money at it.&rdquo; The irony was there, and albeit, the tongue and cheek humor a bit painful. But when it comes down to it, the statement resonated with truth. I'm cheap to the bone, and I make business decisions based on my own perceptions. Tonight I sincerely understood what that means for me and Ellipse. I promised myself on the drive home, I too would look for the ROI in what we do, rather than just NOI. Yes, teaching the old dog a new trick really is not that hard, with me it is different &lsquo;cause I guess because I really am just a mule.</div>]]></description>
<date>1/27/2010</date>
<time>1/1/1900 11:11:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=479</link>
<id>479</id></item>
<item>
<title><![CDATA[Charlie Palmers]]></title>
<description><![CDATA[<p><img alt="" align="left" width="350" height="263" src="/documents/userfiles/image/18173/dinner.jpg" />Ok, tonight Lee and I decided we were going to take our newly developed executive team to dinner at Charlie Palmers down on Main Street in down town Dallas. What a great setting, the personal dining room with all 11 of us in tow. During the first course, we were so very polite and reserved in our efforts to impress the ones next over, only to become the tawdry group we were, especially by the time the time the evening ended. It was memorable. We laughed until we could barely move and as embarrassed as we for each other, the humor just kept getting worse. Till Lee kicked us out, all of us, not really ready to go, but her mind's eye knowing how much many of had drank and cavorted. I loved that our VP of Operations, Kristi Johnston, was in person tonight with us all, since I miss her sooooo much in our daily value, frequently with the client perspective in place. Gosh, she looked just beautiful.. I realized that it had been a couple of months since I'd seen her last, and I miss her dearly. When she was attending adult college a couple of years ago, she and I would get together on each Wednesday evening after completion of a course exam, we would party, hard. And on those days we would talk about work until the sun rose in the night&hellip; Tonight, she made me laugh on more than one occasion, making me realize how much we have changed.</p>]]></description>
<date>1/26/2010</date>
<time>1/1/1900 10:33:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=478</link>
<id>478</id></item>
<item>
<title><![CDATA[Its Sunday, how lucky.]]></title>
<description><![CDATA[<p>My neighbor didn't come over for our usual Sunday night meal, obviously she needed a break.  I had to have a nap to today after the escapade of work at the office yesterday.  Even the dog went to bed early. I got up this morning just fine, but by the time church was over, I lost whatever energy I was toting about.  Church was work as the minister exclaimed that she was really struggling to please everyone, my church associate Kristin shared at lunch that shw was aggrevated her new classes at school and Richard told me we actually carried 1300 lbs. of batteries, rather than 500 yesterday. That's fine, my nap was fabulous. Nothing memorable, I just awoke after two and a half hours with some form of a feeling of accomplishment, similar to what I felt when I came home last night. Thought that was strange, feeling like I did something just by napping. Lee says something about her ears ringing when she is tired, I noticed that today as I was driving, realizing later I never turned the radio on.  Must have really been tired. A good tired, as for me a good bout of physical labor does my body right. I told Richard today, I should not have been the CEO of a technology company, but a landscaper or housekeeper, instead. (Yeah right, maybe I'll work in my own yard instead.)</p><div style="margin: 0in 0in 10pt">What is it? We're three weeks into our new year and we are all worn out already? I'm being serious here. Last year ended with a whimper and we all leaped into our positions determined to make an immediate difference in 2010. Just as someone asked me the other day, &ldquo;So what is your impression on this year?&rdquo; &ldquo;It's gonna be great.&rdquo; as I proceeded to explain that our society put itself through the gamut over the past 19 months and we are all hell bent and determined to move on. I really think the mark moved down a bit and now we will all start over from here. Interesting that it is a new decade and all. I mean think about it, 1920 after WWI and 1940 after the depression, those decades were memorable with wealth and glamour. I am looking for these teens to deliver the same energy, social release and full living. I always said if we would just stop hording, things would turn around. I am pretty much certain there isn't a whole lot left to horde, so that means we've gotta start making stuff.</div><div style="margin: 0in 0in 10pt">I heard back in the fall that the soup stocks were down at the grocery stores and that Campbell's was back to manufacturing and distributing their wares. See that does matter, &lsquo;cause soup has the longest shelf life of all food products, and Americans were down to buying soup.  I've got to be honest here, that indicated that we were not long for change and returned prosperity. I too bought some soup when I went shopping a couple of weeks ago, smirking to myself in the checkout stand that I was doing my part to engage the new economy&hellip;</div><div style="margin: 0in 0in 10pt">I was reading Saturday's Wall Street Journal this morning before church. Obviously the ramifications of Massachusetts going to red put some concern for those operating inside the Beltway. Can't say I am all too unhappy about the change in energy, albeit a bit shocked. As I understand this election came as a surprise to many. Now the paper is ridden with the moved target of the current administration, Wall Street and the financial district. Along with job creation, the economy, the Bernanke renewal and what appears to be the abandonment of the effort for a national healthcare program.  Gotta be honest here, as much as I try, I struggle with politics as usual and the associated short term cycles in which our elected officers operate. It's getting messy as many are running for cover and distance themselves from the elemental decisions, ahem, negotiations, that were rampant on the National Mall a mere three weeks ago. Maybe our country finally got what it needed, a clear and instanteous path to Washington DC via its constituents, thanks to the Internet, social media, blogs and link sharing.  Everyone always said politics was dirty, but none of us every really had access to validate that statement for truth, until recently when we saw Montana with their no social security fee increases, Louisiana and a Senator Mary <span style="color: black">Landrieu</span>'s state deliverables and the look the other way on union health plan tax implications. Eeeewww. Not sure if the illustrious new senator from Massachusetts will be any better, and does it matter, anyways?  Until recently, I would have said no, until the impossible became possible.</div>]]></description>
<date>1/24/2010</date>
<time>1/1/1900 10:12:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=474</link>
<id>474</id></item>
<item>
<title><![CDATA[Fresh Batteries]]></title>
<description><![CDATA[<p><img align="left" width="350" height="263" alt="" src="/documents/userfiles/image/18173/IMG00177.jpg" />Today Richard and I had lunch with my neighbor, prior to going to the office to work. See we decided to this was the right day to install 500 lbs. of battery replacements on our server battery backup system and I wanted to clean the carpets in the office. Richard certainly found it funny that I negotiated my time to help with his battery install if he would help with wagging buckets of dirty water to and from the kitchen as I clean the carpets.  Tonight I can barely move, as my physical being is completely destroyed feet first. The bath I drew was not nearly hot enough to clear away the aches from my elbows and knees, but my sense of accomplishment helps dramatically.</p><div style="margin: 0in 0in 10pt">I started to think, was it the cost savings that I did the carpets for? Or, was it my compulsion on doing things right, which is the very same reason I don't use a housekeeper. Either way, I know one thing for sure; I won't ask anyone to do anything I personally won't do myself. CEO or not.</div><div style="margin: 0in 0in 10pt">Dear God, I hope my feet are better in the morning. It might be a bit embarrassing if I crawled into church in the morning. ..</div>]]></description>
<date>1/23/2010</date>
<time>1/1/1900 10:03:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=473</link>
<id>473</id></item>
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<title><![CDATA[Fridays Review]]></title>
<description><![CDATA[<p>An interesting week at best.</p><div style="margin: 0in 0in 10pt"><div style="margin: 0in 0in 10pt">A few things really stood out on my path to successful stardom. This week was especially entertaining or aggravating, not sure. Here we go, in chronological order &ndash;</div><div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"><span>1.<span style="font: 7pt 'Times New Roman'"> </span></span>I heard from that snappy woman from the Mercy Wine bar this past week ago Thursday and the one whom I ran into at the gallery event last Saturday. You know the one; she was so busy telling me about wines from France in an effort to impress me and the one I responded to with &ldquo;Oh, I am just working on the west coast of this continent first.&rdquo; She determined that I was connected to JD Miller the painter, who surely operates in a solid high wealth network, but I am not sure if she really understood that I am just an impressed follower of this talented guy. Simply put, she emailed me a hello and thanks for the other night, inclusive of her sales pitch about benefits management. At that point I was done&hellip; Oh, BTW &ndash; if you do hear from Andy, I still think she is adorable.</div><div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"><span>2.<span style="font: 7pt 'Times New Roman'"> </span></span>I got invited to participate in a professional women's Board of Directors business development group this week; via voicemail on Monday, letter based invitation on Tuesday, office visit to the unavailable on Wednesday, and phone on Thursday. The call on Thursday went like &ldquo;Why do you want to get with me?&rdquo; &ldquo;We engage women in the area to participate in critiquing other women businesses, by creating a team of professionals who also own successful businesses.&rdquo; &ldquo;Oh&hellip; (long story short) I have, in the past 5 weeks, split one of my core executive's positions into three jobs, promoted my co-founder to President, hired two new senior executives, promoted 4 people into Director level positions and redirected my business development team into something completely new. I am not sure if I can take a group of associated individuals I don't know telling me what to do next or what I am not doing right now, without my head exploding&rdquo; &ldquo; Oh, I can see that, thanks for visiting with me. <i>And</i>, good luck.&rdquo;</div><div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"><span>3.<span style="font: 7pt 'Times New Roman'"> </span></span>I asked to participate the next day in a Third Party Board of Director's conference. &ldquo;Why would I want to get paid to advise another company on how to be successful, when I have one right now who needs tending?&rdquo; was my response to her call. &ldquo;Why not call one of the banking institutions I know, they like to sponsor this type of stuff.&rdquo; But, when you call they are hard pressed to support these businesses' cause they don't have the underwriting capability. Except Jake Hardin, Frost Bank, Mansfield, TX. He is the only guy in banking who doesn't make crap up just to get you to make your deposits in his bank. Oh, I referred him to this gal, he actually appreciates female entrepreneurs. <i>And</i>, I didn't have to sell my company to work with him.</div><div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"><span>4.<span style="font: 7pt 'Times New Roman'"> </span></span>I am writing an article for Multihousing Professional Magazine. Lee recently encouraged me into this philosophy that socio-economic management is good for the renters, the metro area and the asset holder, simultaneously. Silly me. I called the city of Dallas community development office, the one who funds property updates and such with county/federal/local grants with a high level perspective. Interestingly enough, the lady I got on the phone was very literate, and interesting. She deferred me to the Assistant City Manager and/or the Director of Umpty Squat. Cool, I am gonna get some real vision for the city. You know, theory, The &ldquo;Invisible hand of Government&rdquo; or is it the &ldquo;Stronghold of the throats of property owners&rdquo; that will deliver the city district with common standards of collective improvement? I realized how nervous I was with that acceptance of the call back. &ldquo;I am not sure if I am the one to conduct the interview&hellip; maybe you should do it?&rdquo; I said to the Publisher of Multihousing Professional Magazine, &ldquo;I am just a business person, trying to get a nut.&rdquo; To the response, &ldquo;Lisa, you are a smart, applied business person, and I know you like when it becomes uncomfortable.&rdquo; &ldquo; Yes, but...&rdquo; Ok, she had a point.</div><div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"><span>5.<span style="font: 7pt 'Times New Roman'"> </span></span>I know and appreciate that I am intimidating with regards to people contacts. My hard, take no prisoners' style, often my basis of intimidation which I really do I hate about myself, thanks dad. But, the best to me was the other day when I was visiting with an industry contact who said during our communications &ldquo;my children's ex-mother&hellip;&rdquo; then correcting himself with &ldquo;oh, I mean my ex-wife.&rdquo; See we set up an apppointment with the intentions of working collaberatively in our sales efforts, then as usual, I put myself out there and they either don't reciprocate in kind or fall in step with their management. This guy was of the second type, shuffle, shuffle, shuffle, look around the room... I thought, &ldquo;Shit, this is incredibly funny and unfortunate at the same time.&rdquo; Here I am, trying to build trust for a common client relationship and what do I get&hellip; but then again, that was just hysterical. Enough said.</div><div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"><span>6.<span style="font: 7pt 'Times New Roman'"> </span></span>When it comes to this blog, I found out today that my employees read it, clamoring to gain my attention long enough to be recognized for their hard worked heartfelt contribution. They've told me this personally, that it make them proud to a part of such energy. A getting their name in lights sort of stuff. So when you add my message of commitment to continueto do said, in my post the day before yesterday it made them even more interested. I exclaimed my person distain for not being able to accept their efforts in a positive light, for whatever risk is involved going forward, is just ridiculous. Regardless, I will continue to say &ldquo;Thanks&rdquo;, for both the entertainment factor, such as someone who pushed their broken down car up the parking garage two landings to find an open double parking space, allowing them to push the vehicle safely into said, without causing damage to the car next over. Or, the ones who really do impress me personally with their extreme contribution towards making us better. For those it is only fair I can call them out publicly for being so great.When it comes down to it, it's both types relationships that make Ellipse the best place to work for, ever.</div><div style="text-indent: -0.25in; margin: 0in 0in 0pt 0.5in"><span>7.<span style="font: 7pt 'Times New Roman'"> </span></span>Khan, our 5 year long programming employee asked me tonight if when we were going public. Interesting, since we only have to be $5M to do so&hellip;.</div><div style="text-indent: -0.25in; margin: 0in 0in 10pt 0.5in"><span>8.<span style="font: 7pt 'Times New Roman'"> <img alt="" align="right" width="350" height="263" src="/documents/userfiles/image/18173/photo(1).jpg" />/</span></span> Today, Lee announced at 4:15pm pulled the entire company into the conference room to anounce that the entire company was going to Sherlock's Pub for happy hourm, until ofice close, at 6pm. There we went, each and every person instructed to leave, collectively, by the noted time. Man, that couldn't be the any better. I F'n loved every minute of it, all 46 of us who showed up for the last hour or so such a crazy week. It too reminded me of when Richard said to me &ldquo;Lisa, do you remember that time Lee did that last time? You said, &ldquo;And not it's now Tuesday.&rdquo; Indicative of the Friday happy hour; which turned into the Thursday happy hour, followed by the Wednesday happy hour, onto now to include Tuesday and all the days thereafter that week. Well, Richard, Tony Roma's closed their restaurant around the corner many years ago, and now we have 45 employees. A far cry from the 6 or so we had back then&hellip;</div></div>]]></description>
<date>1/22/2010</date>
<time>1/1/1900 10:53:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=472</link>
<id>472</id></item>
<item>
<title><![CDATA[Political Correctness]]></title>
<description><![CDATA[<p>Why do they call it being politically correct, when I am not running for public office? &ldquo;Lisa, you are not being politically correct&hellip;&rdquo; or &ldquo;Lisa, you can't say do that, or say that, or be that.&rdquo;  Someone in the company, industry, or the world might not like what you've done or said.  As politicians continue to do ass stupid stuff on a daily basis, I find the entire process of being in the business world interesting as ethical hard working professionals get the tagged with an acronym for the other guys' behavior. So today's topic was my blog, being inappropriate for the business I founded. Oh, let me say that again&hellip; I own just about 50% of this enterprise, personally, and I am not appropriate for my <i>own</i> company. Whoa&hellip; yes, as in slow the horses here.</p><div style="margin: 0in 0in 10pt">Let me start this post by asking this question, &ldquo;When was I ever appropriate?&rdquo;  Oh, that would be never.Thus the reason I personally funded the start of my own company.</div><div style="margin: 0in 0in 10pt">I left corporate America due to my distain to the energy removing, ass kissing, fear ridden environment that was killing my spirit. I started Ellipse so I could stand for what is wrong in business, the overzealous need for being politically correct and the lack of operations based by the heart. Yes, I do appreciate risk mitigation, operational standards to ensure people are working in an environment where they feel happy, supported, heard and commensurately rewarded for their participation. When I worked for several large telecom/wireless companies as a successful outside sales consultant, I was always supported by my immediate boss. That was a no brainer, with me delivering 300%+ of my quota, annually. These guys would move mountains if I could sell more. But I assure you, just a bit further up the org chart the female regional sales executive not only prohibited me from being successful, but doubled my quota one year just to cramp my style.  Jealous of my success? Maybe. Was I a Budget breaker? Sure.  Too much fun when it came to the guys in the sales office? Likely.  I'll never know, obviously, I quit. Maybe that was her plan all along, move on the big-mouthed, trouble-maker, easy enough. </div><div style="margin: 0in 0in 10pt">I've always spoken from the heart, a take no prisoners type of persona. My expectations are high, my ethics extreme, my exterior tough, my conversation crude, and my intentions are meaningful. Passion is my base for everything, I expect life to provide me opportunities and I will create more if necessary. Is that what an investor, business professional, employee or client looking for? Maybe&hellip; maybe not.  And that's ok, because those profiles have never been there for us, just ask the many financial institutions we've been in front of over the years. Gosh in 2000 prior to the dot bomb we still couldn't get any sort of loan or funding, though money was flowing in the streets. And today, I am thrilled we didn't fall for those half baked, intentional low ball offers we did get, &lsquo;cause today it's just Lee and I still standing. Don't worry, there are plenty of hard working people at this office who are politically correct in their business interactions, and they will glady facilitate your introduction or call. But, they are also not the risk taker here, either.  Oh, that is my job, pushing the envelope in the market, product development, while facilitating the rest of us in getting what we want and need. Even though we are not in the <i>right </i>social network and I am good with that.</div><div style="margin: 0in 0in 10pt">As I sat in a planning meeting today with my associates, in tears, exclaiming that I am not corporate material, and yes, I would never put my organization or its employees in harm's way. I take advice; I march in line and follow when asked with justified means, all for the betterment of the company. But, I assure you when I am told that I can't compliment an employee by name in public recognition for their professional endeavors and commitments to me and this company, because it can create a liability, that is when I say &ldquo;I politely disagree&rdquo; and &ldquo;I'll take my chances here on this one.&rdquo; This is when my renegade management style might bite me in the ass, but at least I'll go down trying with no regrets.</div>]]></description>
<date>1/20/2010</date>
<time>1/1/1900 10:09:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=470</link>
<id>470</id></item>
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<title><![CDATA[Gratefully Yours]]></title>
<description><![CDATA[<p>I came home tonight at 7pm, the earliest in what I would guess 3 months&hellip;or maybe a day or two buried somewhere in my schedule where I didn't get tagged for happy hour or some impromptu dining event. Truthfully, I was speaking to Jerry at Glazer Wholesale liquors about an event I am planning for the first weekend in March at my home. He is working on locating a vintner for my open house &ldquo;Close encounters of the cultural kind&rdquo;, where I am presenting an artist, executive chef and vintner for an evening of great art supported with food and wine pairings. More to come&hellip; if you're in Dallas on March the 6<sup>th</sup> and you want to meet the terror behind this industry blog along with other professionals in the business, email me and I will put you on invite list. So here we are, talking about wine and Sonoma Cuttrer Chardonnay, which is served nice and cold, at where? Blue Ocean in Lewisville <font color="#008000"><a href="http://www.blueoceansushilover.com">www.<b>blueoceansushilover.com </b></a></font>, the best sushi joint in the metro area, a quick call to my neighbor &ldquo;I'm craving sushi, call me.&rdquo; Crap, the men's tennis team is looking for a fourth tonight and you're not available? Cheese, crackers, diet soda and an episode of the Sopranos, for me, I guess.</p><div style="margin: 0in 0in 10pt"><img alt="" align="left" width="200" height="133" src="/documents/userfiles/image/18173/Telephone.jpg" />I've been the social director for <a href="http://www.bhantewimala.com">Bhante Wimala </a>, my Buddhist monk associate who is coming to Dallas on the weekend of February 13<sup>th</sup>. He will speak to my employees on Monday in exchange for a trip here and a booked education session at a church or two. So here we go&hellip; three pastors, a couple of adult education coordinators and a personal call or two, I am getting some headway. His humanitarian efforts make an extremely interesting story, add his perceptions on healthy living and loving those about you, it's worth a couple of dedicated hours.</div><div style="margin: 0in 0in 10pt">The weather is beautiful this evening, 50 degrees or so, unlike the bone chilling 20s we were just having a few weeks ago. I've spoken about healthy living and my daily one mile walks, and tonight was just glorious for both person and hound. One thing I've learned, I eat and drink whatever I want, and the only way I can do that is to get my one mile in on a daily basis. That cold snap added about 3 lbs. to my girth and that just will not do. I know what to do to take care of myself, plenty of rest, eat right, and exercise to combat the stress. I've written about it previously, a simple health plan is really not hard to manage and it sure as hell combats the stress one at my level can encounter. Tonight I am grateful for the nice weather, though I know there are a handful more cold days ahead, but none the less.</div><div style="margin: 0in 0in 10pt"><img alt="" align="right" style="width: 85px; height: 117px" src="/documents/userfiles/image/18173/n_nawaz.jpg" />I've referenced my employee Naveen Nawaz previously, she is the absolutely beautiful (inside and out) young professional graphic designer from Pakistan, recently promoted to our Creative Director. I noted how she was in her home country for about 7 weeks over the holidays. I miss her drastically when she is not at work, and I worry like her mother when she is overseas. Thrilled to have her in our midst once again, I inquired about her trip. &ldquo;Don't you worry when you are there?&rdquo; She replied, sure, but you become acclimated to the daily bomb blasts and the street muggings after a few days. With that said, my heart stopped for a blessing to God for having her here in front of me, healthy and smiling. She continued to explain that the terrorists in Karachi are really Indian based, even though the world says they are members of Islam. See the Koran does not endorse killing, regardless of what prescribes that type of behavior and the world is being lead into believing that Muslims are behind today's terrorist network. Peaceful living should be the standard, and the radicals are shattering that all to hell. &ldquo;Why don't people know this?&rdquo; &ldquo;Come on Lisa, it's the news&hellip; bomb blasts and killings deliver economics.&rdquo;</div><div style="margin: 0in 0in 10pt">In an attempt to make light of an excruciating uncomfortable topic, we started mapping the bomb and hand grenade industry to the <a www.millerheiman.com="" our_products="" strategic_selling="" href="">Miller Heiman Strategic Selling </a>sales management system, which we've been learning in the sales department. Laughing, our discussion digressed to the quality assurance program at the hand grenade manufacturing company appropriately titled &ldquo;Life or Limb&rdquo;. A result of &ldquo;Life&rdquo; meant the product was successfully deployed, though &ldquo;Limb&rdquo; meant some product improvements were necessary. Giggling, though we both appreciated the ramifications of the fact that there is really such as thing as a terrorist bomb manufacturer and that she and her family deal with this on a daily basis in her home country. I'll say it again, I am on my knees thanking God she is safe with us each day, for I know there are so many families with sons and daughters from our own country who are not as lucky as we are. For them and the rest of us who worry, I say the prayer of protection &ndash; <i>The light of God surrounds us; the love of God enfolds us; the power of God protects us; the presence of God watches over us; wherever we are, God is. And, all is well. </i></div>]]></description>
<date>1/19/2010</date>
<time>1/1/1900 8:57:00 PM</time>
<link>http://www.ellipseinc.com/ceoblog.asp?view=plink&amp;id=469</link>
<id>469</id></item>
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