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Ellipse Gets a Makeover!
by Maggie Johnson

The starting point of any brand development is asking, “Who are we as a company, and what do we want to say?” With over a decade's worth of corporate website and marketing iterations to consider, the Ellipse Communications, Inc. rebranding effort was an exciting challenge for everybody involved. Developed by Ellipse's experienced production and marketing teams, the new branding embodies the company's commitment to modern web design while maintaining the character that has made Ellipse Communications the leader in technology solutions for the multifamily industry.

The new www.ellipseinc.com greets visitors with a fresh look and enhanced functionality. The new navigation and a redirected focus on our products makes it easy to find just what you are looking for. Director of Marketing Adam Gluckman and his team worked hard to reinvigorate the personality of the brand while improving how visitors explore products like Relate 24/7SM and Apartment Toolbox®.

A significant amount of analysis and research went into the development of the new website. We ran tests to see what consumers want and look for. This insight was helpful when we began the redesign process as it kept the focus on exactly what needed to be done. That research extended to Ellipse's marketing collateral, bringing a refreshing and cohesive look to everything from business cards to product slicks. The Ellipse SymphonySM suite of property management software also received a fresh face by way of new logo designs.

The big push to redesign the Ellipse brand comes at a time of significant growth and product development, including the latest upgrades to the Relate 24/7SM e-mail communication software and a rejuvenated sales team lead by Laura Trussell, Vice President of Sales. Further upgrades to the Ellipse SymphonySM suite are scheduled throughout the rest of the year.


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